What data table displays compare report metrics to the website average?

Nadee Priyantha
2 min readDec 26, 2020

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Google analytics questions and answers 2021

The correct answer is: Comparison 🏆

In Google Analytics, there are various ways in which data can be displayed and viewed, offering a user great control over how he wants the information to be expressed. If you’re going to compare report metrics to the web site’s average, then Comparison view is your go-to option.

The ‘comparison’ view conveniently illustrates data by displaying it in a bar chart after you have specified the metric. Therefore, it allows you to be flexible in the array of ways you want the presentation to be; for instance, you may think of a scenario where you want to compare the average time a user spends on a particular web page with the website’s mean, or you may wish to compare bounce rate of a page to the site’s average. Comparison view does it all for you.

What data table displays compare report metrics to the website average? The correct answer is: Comparison

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The default settings are set to offering a comparison with the website’s current average. However, it is also possible to change it to make the website’s historical data the benchmark for comparison. As a result, you can get an even better and more comprehensive idea of how your website has been performing over time.

Comparison view has an interactive interface that is curated to save your time while reading and understanding the data. For instance, it allows you to quickly identify losers and winners in the group or pick out the aspects that may be causing harm to your website’s performance, thus acting as a catalyst in helping you improve your site.

Moreover, when displaying the information, the Comparison view in Google Analytics makes the use of colors. For example, in comparing the time a user ends up spending on a website’s different pages and the average, the Green color may highlight the most yielding page, while the red color may refer to the least performing one.

The Comparison view’s sole purpose is to help you better understand your website’s analytics and help you make improvements where needed.

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